Netflix CEO Ted Sarandos confirms at the Cannes Lions advertising festival, plans to introduce an ad-supported tier with a lower subscription cost. This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.
Speaking at the Cannes Lions advertising festival, Sarandos said: “We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising.’ We adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.'”
Reports of an ad-supported tier emerged earlier this year. When asked about plans, Netflix CFO Spencer Neumann said in March, “Never say never… It’s not like we have religion against advertising, to be clear. We lean into consumer experience, consumer choice, and what’s great for our creators and storytellers. [Advertising is] not something that’s in our plans right now. We have a great model in the subscription business. It scales globally.”
This came shortly after it was reported Netflix had failed to reach its subscriber target for Q4 2021. The streaming service had added 8.28 million subscribers, below the company’s 8.5 million projection and Wall Street’s 8.3 million estimate. It was also expecting a weaker performance in Q1 2022 owing to pandemic concerns and growing competition.
Commenting on the announcement, CEO and Co-Founder Ashwin Navin, an insights and analytics company, stated, “Netflix’s entry into the advertising game instantly changes the CTV landscape and signals a win for consumers, advertisers, as well as its own bottom line. Creating a new ad-supported tier provides consumers with greater choice and flexibility in the marketplace. This move is also a boon for advertisers, unlocking unprecedented amounts of new inventory while creating arguably the largest single influx of ad inventory in the history of television advertising. Finally, embracing an ad model is ultimately a win for Netflix, as it generates an entirely new revenue stream and monetizes password sharing.”
Game of Thrones: Emilia Clarke reveals Kit Harington created Jon Snow spinoff series
Game of Thrones alum Emilia Clarke recently revealed the existence of a Jon Snow sequel series starring Kit Harington, and that it is indeed happening.
By Justina Terhember
News of a ‘Game of Thrones’ sequel series centered on Jon Snow emerged but thus far has not been officially confirmed by HBO Max or any of its representatives. Audiences may be able to rest assured that the reports are accurate, thanks to series alum Emilia Clarke. In an interview with the BBC, Clarke, who remains friends with Jon Snow actor Kit Harington, was asked about the reports and she responded, “He has told me about it. And I know it exists. It’s happening.”
The series was reported to be in development at HBO, with Harington attached to the star. Clarke, however, revealed he is more involved in the upcoming project than he had been in ‘Game of Thrones’. “It’s been created by Kit as far as I can understand, so he’s in it from the ground up. So what you will be watching, hopefully, if it happens, is certified by Kit Harington.”
As mentioned, HBO has not officially confirmed the series, but it did acknowledge the news on social media, offering only a small response involving an image of Harington as Jon Snow from the first season of Game of Thrones, and the caption, “I know nothing.”
In the controversial final season of Game of Thrones, Jon Snow, previously revealed to be Aegon Targaryen, assassinated Daenerys and witnessed the destruction of the Iron Throne. Following the end of Daenerys’ conquest, the disappearance of Drogon, and the annihilation of the Night King and his White Walkers, Jon Snow was exiled from the remaining Six Kingdoms and headed North beyond the Wall, along with the Free Folk, as the new King in the North.
The Game of Thrones fanbase was vocal about its displeasure, criticizing the series for how far its characters had deviated from those depicted in both George R.R. Martin’s novels and earlier seasons of the show, as well as the unsatisfying conclusions to certain subplots, including that of Jon Snow.
Netflix announces global casting call for ‘Squid Game’ reality series
Netflix has greenlit ‘Squid Game: The Challenge’, a reality competition series based on the hit 2021 South Korean drama. The news came from Bela Bajaria, Netflix’s head of global TV, at the Banff World Media Festival on Tuesday. According to Netflix, it will be “the biggest reality competition series ever,” hosting the largest cast and offering the largest lump sum cash prize in reality television history as 456 players compete for $4.56 million.
Contestants will go through a series of games inspired by the original show, plus new additions, which are all intended to test their strategies, alliances, and character as others are eliminated around them. Recruitment for the series is currently open to English-language speakers from anywhere in the world.
“Squid Game took the world by storm with Director Hwang’s captivating story and iconic imagery. We’re grateful for his support as we turn the fictional world into reality in this massive competition and social experiment,” said Brandon Riegg, Netflix’s vice president of unscripted and documentary Series. “Fans of the drama series are in for a fascinating and unpredictable journey as our 456 real world contestants navigate the biggest competition series ever, full of tension and twists, with the biggest ever cash prize at the end.”
The 10-episode competition series is a co-production between Studio Lambert and The Garden, and will be filmed in the U.K. Stephen Lambert, Tim Harcourt and Toni Ireland executive produce for Studio Lambert while John Hay, Nicola Hill and Nicola Brown executive produce for The Garden. For more information about casting, visit SquidGameCasting.com.
Marvel working on ‘Daredevil’ TV series for Disney+
After a super-brief crowd-pleasing cameo on ‘Spider-Man: No Way Home’, fan-favorite superhero ‘Daredevil’ will be returning in a television series on the Disney+ platform.
By Mariam Abdullahi
While rumours have been raging about the possibility of a Disney+ series about the Man Without Fear being in the works, they have been particularly fuelled by the fact that two of the stars of the Netflix ‘Daredevil’ series, Charlie Cox and Vincent D’Onofrio, have appeared in recent Marvel projects.
Cox played Matt Murdock, the secret identity of Daredevil, in the film ‘Spider-Man: No Way Home’, while D’Onofrio reprised the role of Wilson Fisk, a.k.a. Kingpin, in the Disney+ series ‘Hawkeye’.
Per a report on Variety, the project is picking up steam with the hiring of key production people, though Marvel has yet to officially announce anything.
Fans have been demanding for more Daredevil since the successful Netflix series was cancelled in 2018 after three seasons, but the deal with Netflix included a clause that prevented any characters from the Marvel-Netflix shows from appearing in any non-Netflix projects for two years after cancellation.
The move came as Disney looked to bring its Marvel heroes under one umbrella, with multiple Marvel Cinematic Universe shows having since debuted on Disney+. A trailer for the ‘She-Hulk’ series starring Tatiana Maslany dropped earlier this week.
More to come.